In honour of National Baby Safety Month, Walmart is hosting its first-ever Car Seat Trade-In Program [1] this September. From Sept. 16-30, customers can bring in any expired or outgrown car seat (excluding booster seats) from any brand to trade for a $30 Walmart gift card that can be used to buy new baby gear or a brand-new car seat [2].

The old seats will then be recycled through TerraCycle [3], a waste management company. "Through the Walmart Car Seat Recycling Program, traditionally non-recyclable car seats are now nationally recyclable," Tom Szaky, CEO and founder of TerraCycle, said in a press release. "We are proud to work with this forward-thinking company to offer families from coast-to-coast a way to give their car seat, the item that has kept their little ones safe, a second-life. Through this event, we expect to divert the plastic equivalent of approximately 35 million water bottles from landfills."

Epic! Find your nearest participating Walmart store [4] before Sept. 30 and get to trading.