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Every American Girl doll has a story, and the brand's three newest faces are using theirs to spread messages of equality and unity to children all across the country. In honour of its 35th anniversary on Sept. 23, American Girl released a diverse new World By Us collection of dolls whose stories and designs better reflect the lives of children in 2021. The new cast of characters includes Makena Williams, Evette Peters, and Maritza Ochoa, whose stories reflect a passion for important social causes, including racial equality, environmentalism, and immigration.
"We hope our fans learn that they're never too young to contribute to the larger conversation and help make the world a more inclusive, unified place."
"We created the new World by Us line to accelerate our progress in diversifying our characters and stories to better reflect what it means to be an American girl today," said an American Girl spokesperson. "Through Makena, Evette, and Maritza, as well as future characters to come, we hope our fans learn that they're never too young to contribute to the larger conversation and help make the world a more inclusive, unified place."
Created in collaboration with Katrina Lashley, Yasmine Mabene, M. Lucero Ortiz, Dr. Deborah Rivas-Drake, Deanna Singh, and teen activist Naomi Wadler, the collection promotes respresentation and inclusivity. By emphasising the importance of inclusion, fairness, and respect, World By Us hopes to act as a model for children to celebrate themselves and others. In addition to the new line, American Girl also hosted a fashion show — in partnership with Harlem's Fashion Row, an agency providing media and marketing opportunities for designers of colour — at American Girl Place in New York on Sept. 23. Along with a $25,000 donation to nonprofit ICON360, the event, hosted by Prabal Gurung, helped raise awareness for the next generation of BIPOC leaders in fashion.
Each American Girl doll in the "World By Us" collection comes with a signature outfit and accessories carefully designed to fit their stories. Consulting with advisers and authors, the brand was thoughtful in choosing each doll's skin tone, hair type, face shape, and more. Read more about how Makena, Maritza, and Evette are working together to create a better world for American Girl fans ahead and shop the dolls for yourself here once they're available on the brand's website.