Support Black-Owned Businesses by Shopping These Awesome Kids' Brands

The protests and activism against the murder of George Floyd and others have prompted various conversations about how families can foster antiracism and representation at home. One way is by supporting Black businesses that do just that.

Along with consistently reading your children books that promote representation and equality [1] and having open and honest conversations about race [2], parents can also support Black-owned baby and kids businesses.

From adorable baby clothes that you'll want to add to your registry ASAP to businesses that are determined to give little ones more representative toys, there are many Black-owned baby and children's brands to consider. Read ahead to see a list of some of the brands we love.

The Fresh Dolls

After reading a study on how Black girls think that white dolls are prettier, Dr. Lisa, the founder of The Fresh Dolls, launched her own inclusive line.

"I knew then and there, that I had to change my life's focus. What I once thought was success, no longer motivated me," says The Fresh Dolls website [4]. "There was no way I could sit comfortably behind my desk as our young girls believed the lie that their skin tone was not beautiful."

The Fresh Dolls Curly Hair Fashion Doll MIA Shimmer Dress

Geared towards kids 3 and up, The Fresh Dolls Curly Hair Fashion Doll MIA Shimmer Dress [5] ($18) is certainly ready for the runway.

Positively Perfect Curly Afro Puffs Baby Doll

With a soft body, the Positively Perfect Curly Afro Puffs Baby Doll [6] ($26) is the perfect companion for bedtime.

Coco'Pie Clothing

Coco'Pie founder and CEO Shantae Pelt started her company with the goal of representation in mind [7] in 2011. Dedicated to giving her daughter more options of clothing with Black girls on it, her brand was born.

"Our goal at Coco'Pie Clothing is to show black girls how beautiful they are by placing their awesomeness front and centre on our shirts!" says its website. "As a family run apparel company, we understand how much representation matters and want it to be normal for black girls to see images of themselves in a positive way, every day."

Coco Baby Mikayla Long Sleeve Onesie

Your little bundle of joy will love snoozing in this comfy — and incredibly adorable! — Coco Baby Mikayla Long Sleeve Onesie [8] ($23). FYI: there are other colour options on the site!

Power Puffs Pink Lips Tee

We're obsessed with this graphic Power Puffs Pink Lips Tee [9] ($24).

HarperIman Dolls

Truly works of art, each creation from HarperIman Dolls is entirely handmade and geared toward little ones ages 3 and up. Parents can choose from gorgeous clothing patterns, skin tone, and various hair textures, making your doll truly one of a kind.

Jess Handmade Tea Party Doll

Standing between 18 and 20 inches tall, the Jess Handmade Tea Party Doll [10] ($110-$128) has legs that bend and comes with a colourful bodysuit. Be sure to allow some lead time before you place your order, as most dolls take about a month to make!

Lexi Handmade Keepsake Doll

The Lexi Handmade Keepsake Doll [11] ($98-$148) comes with a colourful outfit and headband.

KaAn's Designs

Designed by a father with his two sons in mind, KaAn's Designs [12] is known for its family fashion and sweet kids' clothing.

Bae Matching Collection

The entire family can get in on the fun with this Bae Matching Collection [13] ($28).

Short, Dark & Handsome T-Shit For Babies

Your little one can tell it how it really is without being able to speak thanks to this Short, Dark & Handsome T-Shit For Babies [14] ($8).

Brave + Kind Bookshop

Located in Oakhurst, GA, Brave + Kind Bookshop [15] founder Bunnie Hilliard offers kids a variety of diverse reading options. Thankfully, parents can also shop online even if they don't live in the area!

Bedtime Bonnet by Nancy Redd

Parents can buy the beautifully illustrated Bedtime Bonnet by Nancy Redd [16] ($18) and have it shipped to their home.

Ada Twist Gift Set

Kids can help Ada, a budding scientist, answer questions like, "How high can a balloon float?" and "Is it possible for Uncle Ned to float into outer space?" with an Ada Twist Gift Set [17] ($30).

Kido Chicago

Keewa and her husband Doug launched Kido Chicago [18] together to celebrate their beautiful blended family.

Red Grid Romper

We're obsessed with the pattern on this Red Grid Romper [19] ($50) that's perfect for the warmer months!

Vote Onesie

Get the message across with a little help from your baby with this Vote Onesie [20] ($23).

Typical Black Tees

Typical Black Tees [21], a Black-owned family business, creates pro-Black and antiracist clothing for both kids and adults.

Abolish White Supremacy Kids Shirt

Available in a slew of sizes, the Abolish White Supremacy Kids Shirt [22] ($24) is a must buy.

Black/Brown Girls Can Do Anything Kids Fringe Dress

This playful Black/Brown Girls Can Do Anything Kids Fringe Dress [23] ($23) definitely gets the positive message across.

HBCU Pride & Joy Boutique

Dr. T. Nichole Phillips, founded HBCU Pride & Joy [24] with her sister, LaShanta, in 2012. HBCU stands for "historically black colleges and universities," and Nichole and LaShanta were inspired to make their own line after they realised that "there was nothing out there that reflected our desire for cuteness and quality."

Future HBCU Graduate T-Shirt

This Future HBCU Graduate T-Shirt [25] ($15) is available in tons of colour combos!

"HBCU Kids Rock" Pride Tee

Available in a wide range of sizes, parents can score an "HBCU Kids Rock" Pride Tee [26] ($10) for their future college graduates.

POPSUGAR UK