Even though newborns [1] can't exactly dig into a plate of wings while watching the game, Huggies involved them in a big way through a commercial that made it the first nappy company to ever run an ad [2] during the Super Bowl. The heartwarming video, titled, "Welcome to the World, Baby," [3] features a slew of little cuties who were born "literally hours ago," early on the morning of Super Bowl Sunday.
The brand shared a tweet shortly after the clip premiered [4], which read: "Hey, baby! We're excited to introduce ourselves - Hi. We're Huggies, and now that you're here (as in, born!) you'll be hearing a lot from us. Oh, and in case you were napping, check out the film we made for you below."
The sweet 30-second ad details some of the benefits of being a baby, most notably, "You can eat when you want, sleep when you want, and go [poop] when you want." New parents who are interested in winning a Huggies newborn starter kit [6] — which includes nappies, wipes, a new onesie from Carter's, and more! — can enter the drawing on its website.