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Alternative Curse Words For Mums Who Swear

This Kraft Ad Geared Toward Mums Who Swear Is Hilarious

When we read that 74 percent of mums admit to swearing in front of their kids, our first thought was, "Holy sh*t — what the f*ck do the other 26 percent of mums do?!"

It seems Kraft Mac & Cheese was thinking the exact same thing. The brand created an informational "film" with Melissa Mohr, the mum who literally wrote the book on swearing, to offer up alternative curse words parents can use around their little ones. And, son of a motherless goat, it's great advice!

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