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Bye-bye Millennial Pink, it was nice knowing you. There's a new colour taking over our lives: Gen Z Yellow.If you haven't realised it yet, shades of this sunny colour are all over campaigns, products, and designs. Why? This generation absolutely loves it. But how has it become so huge? A lot of experts point to strategic marketing and the bright hue giving people the opportunity to make a bold statement. Whatever the reason, it's truly having a moment, and we are going to embrace it.
We created your ultimate guide to the best fashion, home, beauty, and tech products in Gen Z Yellow. From a miniature hairdryer to fuzzy slippers, everything is a bit more intriguing when soaked in this vibrant colour. Shop through these coveted items, and treat yourself. All the cool kids are doing it.