The tradition of gift giving [1] for Valentine's Day is one I'm starting this year, and I'm being very intentional about where I spend my dollars. Consumer activism is a powerful way to support groups like Black small-business owners. After all, your purchases are — to an extent — a reflection of your beliefs and values [2].
If amplifying Black voices has also been your focus this year and you're planning to treat the people you love to meaningful presents, consider these thoughtful options I've curated from Black-owned or Black-founded brands. From nutritious mask kits to indulgent self-care sets, you'll find something for everyone on your list.
Redoux Weekday Ritual Set
This Redoux Weekday Ritual Set [4] ($57, originally $65) is the ultimate self-care treat.
Goodee x Frama St. Pauls Scented Candle
I bet this Goodee x Frama St. Pauls Scented Candle [5] ($57) smells amazing with its top notes of lemongrass and bergamot.
54 Thrones Full-Size African Beauty Butter Set
Give the gift of ultramoisturised skin with this 54 Thrones Full-Size African Beauty Butter Set [6] ($80).
Esh Jewellery Personalized Pearl Bracelet
Gift this Esh Jewellery Personalized Pearl Bracelet [7] ($48) to your BFF.
Esh Jewellery Pink Rose Earrings
These Esh Jewellery Pink Rose Earrings [8] ($29) are so dainty and charming.
Bernard James Liberte 14k Gold Pendant Necklace
This Bernard James Liberte 14k Gold Pendant Necklace [9] ($1,950) is a sentimental piece that will be treasured for years.
Briogeo Paradise Satin Scarf
This Briogeo Paradise Satin Scarf [10] ($48) looks so luxe and soft; your favourite aunt will get a lot of wear out of it.
Phenomenal Mother Graphic Cotton Tee
Show your appreciation to your mom (or yourself if you're a parent) with this thoughtful Phenomenal Mother Graphic Cotton Tee [11] ($35).
Cocktail-Inspired Soaps (Set of 2)
Make shower time so much more fun with these Cocktail-Inspired Soaps (Set of 2) [12] ($16).
The Koop For the Lovers Candle
We'll keep buying this The Koop For the Lovers Candle [13] ($29) beyond Valentine's Day.
Harlem Candle Company Josephine Lover Bundle
This Harlem Candle Company Josephine Lover Bundle [14] ($70, originally $75) features a nice-smelling candle and room spray.
I Am Everything Affirmation Card Deck
This I Am Everything Affirmation Card Deck [15] ($15) is a great gift to yourself or a friend who relies on visual reminders to conquer each day.
Young, Gifted, and Black: A New Generation of Artists Book
I bet you know someone who would love to receive this Young, Gifted, and Black: A New Generation of Artists Book [16] ($60).
New World Sourdough Cookbook
If your roommate is into baking bread, they'll appreciate this New World Sourdough Cookbook [17] ($28).
My Filibo Black Love Card
Send this My Filibo Black Love Card [18] ($6) to your significant other.
Beauty Bakerie Cotton Candy Champagne Blush Palette
This Beauty Bakerie Cotton Candy Champagne Blush Palette [19] ($38) will be used repeatedly.
Brandon Blackwood Portmore Backpack
Take this Brandon Blackwood Portmore Backpack [20] ($250) with you on short hikes or sunny bike rides.
Brandon Blackwood Neema Key Pouch
Gift this Brandon Blackwood Neema Key Pouch [21] ($70) to your friend who loves pink.
Re Ona Sweetheart Dress
Buy yourself this Re Ona Sweetheart Dress [22] ($125) and throw a small Valentine's Day party at home.
Brandon Blackwood Bianca Puffer Tote
We love the luxe fabric of this Brandon Blackwood Bianca Puffer Tote [23] ($98).
Lasette Ada Sheer Slip
Flaunt what you've got with this sexy Lasette Ada Sheer Slip [24] ($150).
Chelsea Paris Kels Retro Sandals
These Chelsea Paris Kels Retro Sandals [25] ($595) call for a party.
Adore Adorn Know Your History Bracelet
This Adore Adorn Know Your History Bracelet [26] ($200) has an important message to live by.
Oma Maja Necklace
This Oma Maja Necklace [27] ($69) will instantly elevate any dress ensemble.
Golde Superfood Masks Kit
Treat your loved ones to this healthy Golde Superfood Masks Kit [28] ($60).
Jam Sampler Collection
Nothing makes a sweeter gift than this Jam Sampler Collection [29] ($30) — literally.
Ebi Postpartum The Tisane Herbal Tea
This Ebi Postpartum The Tisane Herbal Tea [30] ($40) is such a thoughtful gift.
Estelle Coloured Wine Stemware (Set of 6)
This Estelle Coloured Wine Stemware (Set of 6) [31] ($175) calls for a toast!
Expedition Subsahara Kadeesha Woven Vase
This Expedition Subsahara Kadeesha Woven Vase [32] ($48) will be put on display.