This Eco-Friendly Valentine's Day Kit Includes a Plantable Card That Grows Into Wildflowers
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"Roses are red, violets are blue, wildflowers will grow from this card I wrote you!" is just one example of what you can say in the note to your special someone when you send them a Plant Your Love Kit ($45) for Valentine's Day. The eco-friendly kit was designed in collaboration with Love Beauty and Planet, a beauty line made from ingredients that give love to you and the planet, and East Olivia, a women-led creative agency based in New York City. It comes with a pink, heart-shaped card that you can personalize with your own special message (or use the one I wrote above). After the recipient reads it, they can put on the hot pink gardening gloves and plant the note in the adorable speckled planter using the included potting soil. From there, they just need to water it and place it near sunlight to watch your love note grow into colourful wildflowers! Which is, um, a million times better than ending up in a landfill somewhere.
According to Hallmark, Americans purchase approximately 6.5 billion greeting cards each year — that's a lot of love hurting the economy! When you purchase this kit (which also includes super moisturising Love Beauty and Planet hand cream, btw), your card will grow into something beautiful, which is actually pretty amazing when you think about it (the card and your message lives on instead of being thrown away or put in a drawer to collect dust). And, in even better news, Love Beauty and Planet is donating the value of each kit produced to Urban Growers Collective, a Black- and women-led nonprofit organisation that addresses the inequities in the food system and communities of colour in Chicago. Yes, please! It's the perfect Valentine's Day gift, so keep reading to shop it now.