After an eventful Memorial Day weekend filled with major markdowns and savings events galore, now might feel like the perfect time to give your credit card a breather, close up your laptop, and enjoy a brief online shopping hiatus. But alas, with new details emerging about Amazon Prime Day 2023 — including when the year's biggest sale is likely to take place — it seems your summer shopping duties are actually just getting started.
Prime Day is one of our favourite sales events because it falls right in the heart of summer (so you can treat yourself without any guilt of the looming gifting season), and the deals span across all major categories — from fashion and beauty to home, tech, pets, and more; no product is off limits.
While Amazon has remained hush about the specifics of the event thus far — like what exactly will be on sale or if it will follow the same format as prior years' events — online sleuths and shopping experts have begun piecing together more details in an effort to prepare for the savings showcase.
Ahead, we break down what exactly Amazon Prime Day is, when it could take place, and the deals it will offer — plus, a few you can take advantage of in the meantime.
What Is Prime Day?
In short: Prime Day is Amazon's answer to Black Friday, except bigger, better, and even more consumer friendly because the deals span across a number of categories and are available to shop on one singular site. The global savings event takes place over a two-day period and encompasses some of Amazon's biggest deals of the season on a variety of bestselling products; last year's showcase featured major markdowns on the editor-loved Laneige Lip Sleeping Mask ($24), Apple Watch Series 7 ($348), and iRobot Roomba Vacuum ($179, originally $275), to name a few.
When Is Prime Day 2023?
Amazon has yet to confirm the exact dates for Prime Day 2023, but the event has historically taken place midsummer. Last year, it ran from July 12-13, and the year before that, it fell on June 21-22. With that in mind, we expect that it will take place sometime during the summer months, with the retailer confirming the specifics for everything soon.
How Much Is an Amazon Prime Membership?
With an Amazon Prime Membership, members can get access to exclusive deals come Prime Day 2023, as well as perks like free shipping. As of right now, an Amazon Prime Membership ($15) is less than $20 per month, and the retailer also offers a 30-day free trial for new users.
What Deals Can You Expect at Prime Day 2023?
We likely won't get an idea of what exactly will be on sale for Prime Day 2023 until the savings event kicks off. But in previous years, we've seen can't-miss markdowns on items that span across a range of categories. Products like the Samsung Frame TV ($1,158, originally $1,398), Cupshe Wrap One-Piece Swimsuit ($35), and Cosori Smart Air Fryer ($140) are always big-ticket items, and surprise deals on finds like the T3 Airebrush Duo ($190) and Levoit Air Purifier ($150) also proved to be big hits.