Instagram is helping small businesses stay afloat during this challenging time. Shortly after launching a cowatching capability to liven up video chats [1], the social media app rolled out new gift card, online food order, and fundraising features [2] so businesses can better spread the word to those staying home right now.
Here's how it works: using Instagram Stories stickers or buttons located in their bio, businesses can easily direct followers to where they might be able to place a food order, purchase a gift card, or donate to a Facebook fundraiser. Followers can then also reshare those stickers in their own Stories.
The gift card and food order features have launched in the United States and Canada, and they will be available to users globally in the coming weeks. The same goes for the fundraising feature, which isn't out just yet. Scroll ahead to see how the new features will look in the app.
Instagram's Gift Card Sticker For Small Businesses
Instagram's Online Food Order Sticker For Small Businesses
