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Last year, we saw a lot of celebrity beauty brands come to fruition. Selena Gomez's Rare Beauty, Pharrell Williams's Humanrace, and Alicia Keys's Keys Soulcare joined the likes of already-established celebrity-owned hair, makeup, and skin-care brands such as Kylie Jenner's Kylie Cosmetics, Rihanna's Fenty Beauty, and Jessica Alba's Honest Beauty — and there are plenty more where that came from.
As editors, every time a new actor or singer announces they are going to launch a beauty brand, we collectively raise an eyebrow. For some, it makes sense, but for others, it can feel a bit random. We do our due diligence to test all of the products, often before they even come to market, which is why we can definitively say we know which celebrity beauty companies are 100 percent worth the hype they drum up.
If you've ever been curious if Lady Gaga's Haus Labs lip glosses or Tracee Ellis Ross's hair-care line are as good as people say, you're in luck. We asked our editors to share their favourite celebrity beauty products across the hair, makeup, and skin-care categories. Keep reading to see what made the list.