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Whether it's sheet masks from Korea, micellar water from France, or sun protection from Australia, we're constantly looking to far-flung destinations when stocking our bathroom cabinets. The latest country to pique the interest of beauty brands? Iceland. Following in the footsteps of the Scandi beauty trend, this Nordic island nation is attracting attention from serious skincare enthusiasts.
Considering Iceland is home to a plethora of mineral-rich thermal baths and has a rich history of spa culture, this news might not come as a surprise. In fact, Iceland's pure and potent environment offers up a buffet of skin-loving ingredients. I-beauty brands are truly spoilt for choice when formulating their homegrown products. Firstly, the glacial water is said to be packed full of healing properties ideal for troubled skin. The soil is rich in volcanic ash, which is ideal for those with congested or oil-prone skin. The silica mud deep cleans, while antioxidant-packed algae can help hydrate and soothe.
Harnessing the powers of both nature and science, brands such as Bioeffect, Skyn Iceland, and Blue Lagoon Skin Care create ranges of performance-based yet kind-to-skin products. If you're tempted to give this trend a whirl, keep reading to see our favourite Icelandic products.