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Finally booked that appointment, said a hail Mary, and took the shag haircut plunge? Yeah, you and everybody else. Nothing, and we do mean nothing, has spurred more of a hair frenzy since the lob first made an appearance circa 2014.
How to style your cool new cut, however, is an entirely separate matter. "For the shag, you have to let go of conventional styling techniques that we have all been doing for the last decade," said Devin Toth, hairstylist at Salon SCK in NYC. "You wouldn't do a perfect, bouncy, round-brush blowout, styled section by section, and then create loose waves, set by a large curling iron."
Erm, so what should you do, then? Celebrity hairstylist Rebekah Forecast says there are three things that differentiate the shag haircut from any other style: "the strong fringe, the straightness of the ends, and the volume at the root." For the former, you'll want to cut your bangs regularly to maintain the blunt effect. Beyond that, it's all about picking the right products and using them right.
Because no one should have to maneuver this retro haircut trend alone, ahead we've asked the pros to break down the exact tools and techniques that'll keep your new shag looking groovy, baby.