POPSUGAR UK

Britney Spears's New Gender-Neutral Fragrance Has Everybody Talking

16/07/2018 - 09:15 PM

Britney Spears [1] is adding to her scentreprise. The pop star recently announced that her 24th fragrance would be a gender-neutral scent called Prerogative, a likely reference to her 2004 cover of Bobby Brown's "My Prerogative." In a high-energy trailer for the fragrance, Spears dances in front of what appears to be a wall of CCTV screens while wearing head-to-toe latex. In her caption, Spears specifically describes Prerogative as a "fragrance for all."

Prerogative already seems to be taking off among her passionate fan base. Several fans have already been able to purchase the perfume [2] — as well as a matching body mist — at Walmart, although it seems to be flying off shelves rather quickly. Though we won't know what Prerogative smells like until a full description is released by Spears's camp, one fan who purchased it said the scent is "on the sweeter side" [3] and smells like vanilla.

The release of Prerogative comes shortly after the news that Spears has partnered with Epic Rights on a line of haircare products [4], as well as fashion apparel and exercise gear, that will tentatively launch Spring 2019. Ahead, watch two fast-paced teasers for the '90s icon's latest addition to her empire, and read a few ecstatic reactions from fans.


Source URL
https://www.popsugar.co.uk/beauty/Britney-Spears-Teases-Prerogative-Fragrance-July-2018-45054029