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The shift toward clean beauty has been fast and furious. Even with the wellness surge that inevitably comes at the start of each new year, it's clear that transitioning to beauty products containing safe, cruelty-free ingredients isn't just a lofty resolution or rising movement โ it's here to stay. With more and more ethical brands gaining visibility in the industry and loyalty from customers, it's becoming easier than ever to get your hands on clean products. And we're not just talking about local-organic-grocery-store-or-boutique-spa easy. We're talking Amazon easy. Yup, plenty of clean beauty brands are available at everyone's favourite online retailer โ most of them with Prime shipping to boot! Keep reading for our favourite brands along with the must-try product from each. When it's this easy, you really don't have an excuse not to go clean.