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This year we have been #blessed with all of the US beauty brands launching in the UK. It's been an utter treat finally getting to experience American beauty brands like Beauty Bakerie, Codex, and Milk Makeup after landing in the UK. Now, the latest brand to hop across the pond and join Feelunique's selection of brands is Physicians Formula, a drugstore brand known for science-based, creamy formulas that the brand likes to say "puts health first." When I asked our New York-based beauty editor what she thought of the brand, her response was "TBH, the packaging isn't super exciting but the products are *chefs kiss*," and that definitely has me sold (plus the packaging was cuter than expected, too)!
But with all these new brands coming over, it's hard to know what to try first, which is why we're here to help you decide. Although the brand hasn't yet got our content director's (who also happens to be American!) beloved eyeliner sets in the UK, we're hoping these five other favourite products of ours will help you choose what to get your hands on first. Keep reading to see why you'll soon fall in love with Physicians Formula.