At POPSUGAR, we've always written about beauty products we love [1] with one thing in mind: you. That's also why we decided to launch our first-ever Power Your Pretty Awards — to curate a list of the year's best beauty launches, tailored to suit your diverse range of interests, needs, skin types, hair textures, budgets [2], and, of course, personalities.
We asked our trusted beauty editors to swatch, smear, and spritz hundreds of products to narrow down our must-haves, but we want to hear from YOU on which brand you think made the most impact [3] this year. We picked six nominees that have changed how we think about everything from CBD oil [4] to body hair to genderless beauty products [5]. Now it's your turn: which is your favourite?
What Was Your Favorite Beauty Brand of 2019?
Everyone is included thanks to genderless cosmetics company Fluide. The cruelty-free brand supports LGBTQ+ charities and has a diverse set of models included in its campaigns because, honestly, why shouldn't they?
You'll have until Aug. 20 to vote for your favorite, then make sure to check back on Aug. 26 to see who earned the top spot, plus a full list of Power Your Pretty Award winners.