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Top-Rated Beauty Products on Amazon

I'm an Expert Beauty Shopper, and These Are the 15 Best Items I've Ever Bought on Amazon

Mar 5 2019

As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work.

As a shopping editor, my sole job is to hunt for the best products customers should know about When it comes to beauty, I take that job very seriously since we're literally using these items on our bodies. That's why I love trying new things from Amazon, because they often come with hundreds of customer reviews. I know it's a purchase I can feel good about after doing my research. I've rounded up the bestselling beauty products I have loved so much, I purchased them for myself. Check everything out and give something new a try.

Image Source: Amazon

Wet & Wild Megaliner Liquid Eyeliner

I like to wear a sharp, inky-black cat eye on the regular. Time after time, friends, coworkers, and strangers have asked me the same question: "What eyeliner do you use?" There's nothing that brings me more joy than smugly telling them it's a $6 pick from Amazon. I have been religiously swiping Wet & Wild Megaliner Liquid Eyeliner ($6) on my lids for 10 years now.

MegaLiner Liquid Eyeliner comes in a small tube with a screw-top handle. The applicator, a flexible spongy brush, is easy to maneuver as I glide it across my skin. The harder you press, the thicker the line becomes, so you have a lot of control over the intensity of your look. The formula itself is smooth and matte. All it takes is one coat to get a pleasing obsidian-dark effect.

Image Source: amazon.com
Wet & Wild Megaliner Liquid Eyeliner
$6
from amazon.com
Buy Now

Thayers Rose Petal Witch Hazel Toner

I like using a toner after washing my face — it keeps my skin even and blemish-free. The one problem I have found, though, is that most toners include alcohol, which can be extremely drying in the wintertime. I would end up with unwanted flakes that were anything but cute. That's why I was thrilled to discover Thayers Rose Petal Witch Hazel Toner ($9). The alcohol-free formula is a bestseller at Amazon; it keeps my skin clear without stripping it of moisture.

The product has more than 10,000 reviews, and a whopping 81 percent of customers give it five stars. People claim that it helps with a multitude of problems including acne, dark spots, the appearance of pores, and hydration. The soothing toner includes rose-petal water, vitamin E, and witch hazel extract.

The tannins in witch hazel extract act as a natural astringent, so they remove excess oil from skin without depleting skin of moisture. The rose water also helps to quench your face, plus it smells amazing. Basically, this liquid is pure magic.

Image Source: Amazon
Thayers Rose Petal Witch Hazel Toner
$9
from amazon.com
Buy Now

Maybelline Makeup Instant Age Rewind Concealer

I tried this Maybelline Makeup Instant Age Rewind Concealer ($6) and immediately fell in love with it. This pick is a bestseller on Amazon, and for good reason.

The super-concentrated formula is infused with goji berry to brighten and illuminate the under-eye area while it covers up your dark circles. The soft, spongy applicator allows the formula to glide on smoothly; the product is evenly distributed across your skin. After a couple swipes, I simply tap the concealer with my finger until it's fully blended. You would never know I have rings under my eyes because they vanish instantly.

Image Source: Amazon
Maybelline Makeup Instant Age Rewind Concealer
$6
from amazon.com
Buy Now

GLAMFIELDS Straightening Brush 2.0

This GLAMFIELDS Straightening Brush 2.0 ($41) includes a fast-heating ceramic plate and a digital display so you can see the temperature. The design features a swivel cord so you'll never get tangled while you're using it. Just make sure to use it on dry hair — it's not intended to act as a blow dryer. All you have to do is comb it through your hair for transformative results. People love that the brush saves them time and gets their hair looking silky and straight

Image Source: amazon.com
GLAMFIELDS Straightening Brush 2.0
$41
from amazon.com
Buy Now

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Baebody Eye Gel

For years I have dealt with annoying dark circles and puffiness under my eyes. That's why I was excited to hear about Baebody Eye Gel ($24). It's currently exploding in sales on Amazon by 9,000 percent, and for good reason. It claims to drastically reduce the appearance of dark circles, puffiness, sagging, or wrinkles. Customers are absolutely loving it, posting photos of their results.

Almost 10 thousand people have reviewed the eye gel, and 67 percent of them give it five stars. The ingredients include hyaluronic acid, which hydrates and plumps skin; Matrixyl 3000, which firms skin; and plant stem cells to strengthen and protect against damage. You can check out the customer reviews to see photo after photo of real results.

Image Source: Amazon
Baebody Eye Gel
$24
from amazon.com
Buy Now

NYX Professional Makeup Setting Spray

NYX Professional Makeup Setting Spray ($6) keeps my makeup intact all day long, appearing as though I have freshly applied your face. I have always loved an expensive, higher-end option, but when I ran out, I borrowed from my sister's beauty arsenal, and I was so impressed by how well it worked. I used four sprays before I went to the office, and when I headed out for cocktails at 5:30 p.m., I didn't need to reapply any makeup.

I used the matte finish option and it kept any unwanted grease or smudging at bay without taking the glisten away from my highlighter.

So how does it work so well? The lightweight formula is a mixture of glycol, alcohol, water, and a form of sodium salt that locks your makeup in place with moisture. Think of it as a seal that keeps you fresh.

Image Source: Amazon
NYX Professional Makeup Setting Spray
$6
from amazon.com
Buy Now

Innersense I Create Waves Pink Himalayan Salt Spray

I have always loved the beachy look of tousled waves, but I found it hard to achieve. My hair often ends up falling flat or looking disheveled. This Innersense I Create Waves Pink Himalayan Salt Spray ($30) adds texture and enhances waves. A dose of Aloe Vera adds moisture to dry ends.

I like the formula because it adds fullness and body to my hair without weighing it down. Plus, it smells amazing. It's my new favourite product for an effortless look.

Image Source: Amazon
Innersense I Create Waves Pink Himalayan Salt Spray
$30
from amazon.com
Buy Now

Vassoul Blackhead Remover Mask

Over 1,800 customers have reviewed this Vassoul Blackhead Remover Mask ($13) and 85 percent of them give it a perfect five stars.

"I just used it once and the results are seen immediately," a reviewer said. "This pull-off mask really works. I can see all the blackheads pulled off. After using it my face feels clean and smooth."

I will say you have to have a tough skin (literally) to use this mask — it is really intense and deeply penetrates your pores. I use it on little patches of my skin like my nose or chin for pesky black heads. The results leave my face incredibly clear for days.

Image Source: amazon.com
Vassoul Blackhead Remover Mask
$13
from amazon.com
Buy Now

E.L.F. Cosmetics Baked Highlighter

This E.L.F. Cosmetics Baked Highlighter ($8) is infused with vitamin E and hydrating jojoba, rosehip, sunflower, apricot, and grape oils to nourish your skin.

Not only do I use this as a highlighter, it's a really pretty eye shadow too. It's one of those products I can keep in my purse for easy touch-ups.

Image Source: Amazon
E.L.F. Cosmetics Baked Highlighter
$8
from amazon.com
Buy Now

Neutrogena Hydro Boost Hyaluronic Acid Hydrating Water Face Gel

This Neutrogena Hydro Boost Hyaluronic Acid Hydrating Water Face Gel ($16) is the bestselling moisturiser on Amazon. The hyaluronic acid in this formula acts as a sponge for dry skin and can absorb up to 1,000 times its weight in water. Over 1,700 customers have reviewed this product, and 70 percent of them give it a perfect five stars.

Image Source: amazon.com
Neutrogena Hydro Boost Hyaluronic Acid Hydrating Water Face Gel
$16
from amazon.com
Buy Now

L'Oreal Paris Makeup Lash Paradise Mascara

I have short, sparse eyelashes, so hunting for effective mascaras has become a passion of mine. Of all the affordable options, L'Oreal Paris Makeup Lash Paradise Mascara ($6) is my absolute favourite. It lengthens and thickens for a falsie-like effect in just two coats.

What I appreciate about the formula is that it doesn't flake or smudge, so I don't have to be worrying about it all day long. Almost 3,000 Amazon customers have reviewed this mascara, and most of them give it a perfect five stars.

Image Source: amazon.com
L'Oreal Paris Makeup Lash Paradise Mascara
$6
from amazon.com
Buy Now

Active Wow Teeth Whitening Charcoal Powder

I am always looking for ways to have a movie-star-glowing grin, so I was excited to find this popular Active Wow Teeth Whitening Charcoal Powder ($25). It's the No. 1 bestselling option on Amazon. I decided to put the product to the test myself.

Wondering how charcoal works? The brand explains it best. "Derived from the highest-quality coconut sources, Active Wow's activated charcoal formula is safe to use for whitening your teeth, while being easy on your gums. Active Wow naturally whitens your teeth, not through harsh dental-grade whitening peroxides, but through the power of activated charcoal, nature's best purifiers, and detoxifiers."

Image Source: Amazon
Active Wow Teeth Whitening Charcoal Powder
$25
from amazon.com
Buy Now

Wunder2 Wunderbrow Eyebrow Gel

If you have sparse or overplucked eyebrows, we have discovered a game-changing product. This Wunder2 Wunderbrow Eyebrow Gel ($17) has gone viral.

Wunderbrow comes in a tube that looks like mascara. It comes in five colours: blonde, brunette, auburn, black/brown, and jet black. The formula is a blend of hair-like fibres combined with pigments that are designed to fasten onto skin and hair. Once you apply it, users claim it can last four to five days. It's totally waterproof and budge-proof — the only way you will get it off is with soap or makeup remover.

Image Source: Amazon
Wunder2 Wunderbrow Eyebrow Gel
$17
from amazon.com
Buy Now

TruSkin Naturals Vitamin C Serum

This TruSkin Naturals Vitamin C Serum ($20) is a bestseller on Amazon and grows in popularity with each day — it's currently up 120 percent in sales. According to the brand, the serum is "proven to reduce the appearance of wrinkles and fine lines while helping boost collagen, fade sun and age spots, improve skin firming, brightening, and tone for a smoother, fresher, more revitalized youthful complexion." I know it sounds too good to be true, but it actually works.

Vitamin C is a necessary supplement when it comes to skin health, so it's no surprise that this serum works so well. If you're not convinced yet, check out the reviews on Amazon. There are all sorts of before-and-after photos that prove the effectiveness of this formula.

Image Source: Amazon
TruSkin Naturals Vitamin C Serum
$20
from amazon.com
Buy Now

L'Oréal Paris Infallible Makeup Setting Spray

This L'Oréal Paris Infallible Makeup Setting Spray ($14) will keep your makeup perfect from morning until night. Its formula includes glycol, alcohol, water, and a form of sodium salt that locks your makeup in place like a seal. It's Saran Wrap for your face! Though it doesn't look or feel like cling film, I promise.

Image Source: Amazon
L'Oréal Paris Infallible Makeup Setting Spray
$14
from amazon.com
Buy Now

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