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Best Beauty Launches in 2024, According to Editors

The 9 New Beauty Products We Are Buying This Month

Feb 5 2024

As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work.

There's nothing more exciting than a new beauty product. Whether you've been looking to give the latest trends a go, like the glazed blush or bow nails, or are simply in search of updating your beauty routine with the latest innovative launches, there are whole host of beauty products being revealed this year. But which ones are really worth your money?

Fortunately, we have enlisted our team of editors to try as many new beauty launches as possible and share the ones worth buying in 2024. Beauty Associate Editor, Lauren Ezekiel, has tried hundreds, if not thousands, of products over her 12 years of beauty experience, so knows how to spot a product that is all style and no substance from the must-have item you never knew you needed. Alongside the PS UK team, who are well-versed in testing products like lip oils, budget cleansers, and bath bombs, we have compiled the new beauty products worth considering.

Each month, we'll be updating this guide to the year's best hair, makeup, skin care, and fragrance launches, so make sure to bookmark this tab for future use.
Strap in as we promise to give you the truth and nothing but the truth, as we fill you in on the best beauty launches of 2024.

Image Source: Getty / Klaus Vedfelt

Best New Hair Tool

Ghd Chronos Hair Straightener (£289)

"I can't help it, I will always be excited when a new hair tool is launched. I remember the very first at-home hair straightener and I can still smell the scent of teenage angst and singed hair if I concentrate hard enough.

In terms of straighteners, Ghd really leads the way in terms of different options and variety. From the original to the wet-to-dry Airstyler, there is something for everyone. That's why I took a deep breath when I saw the brand was bringing out a new one.

The new Chronos claims to straighten hair three times faster, which reduces damage and prevents breakages. However, at nearly £100 above the ghd Original Straightener price tag, it needed to really impress to be worth it.

Firstly, I was shocked at the speedy heat up. It went to 180 degrees in under 30 seconds and I also liked that it made the speed claim, whilst keeping the temperature under 220 degrees (this excess heat is what can cause breakages and split ends.)

While it's not totally different to its original hair straightener, it did leave my hair looking shiny with zero frazzled ends. And was much quicker than the standard tools, as well.

It's the best of the straighteners available right now with leading technology, but it's not going to transform your hair routine. If you're in the market for good pair of straighteners, then this should undoubtedly be on your list. Plus, Ghd's last a very long time so the cost per use ends up being low, despite the initial blowout. I also believe you will notice an improvement in your hair health after a few months as it will significantly cut the amount of time you apply heat to your hair." - Lauren Ezekiel - Associate Editor

Image Source: ghdhair.com
Ghd Chronos Hair Straightener
£289
from ghdhair.com
Buy Now

Best Glow Stick

Pixi Beauty On The Glow Super Glow (£18)

"This highlighter stick has brought my fair skin to life during the winter months. I use the shade Gilded Gold to add a shimmery tint to my cheekbones. Plus, the handy stick is perfect for throwing in my bag and topping up throughout the day." - Chloe Dunn, Senior Social Content Producer

Image Source: pixibeauty.co.uk
Pixi Beauty On The Glow Super Glow
£18
from pixibeauty.co.uk
Buy Now

Best New Skin Prep

Bobbi Brown Enrinched Smoothing Serum (£63)

"There are some products that forever live in the beauty hall of fame – Bobbi Brown Enrinched Face Base is one of them. Loved by makeup artists and influencers for its smoothing and hydrating qualities before applying foundation, it always worries me when add-ons are launched on the back of it a cult product's success. However, I didn't need to worry. This serum is, dare I say it, even better.

If, like me, you're struggling with dry skin thanks to central heating and cold temperatures then this is for you. Recently I've found my makeup hasn't been lasting longer than an hour. However after applying the serum it lasted considerably longer. My skin also appeared smoother and hydrated." - Lauren Ezekiel, Associate Editor

Image Source: bobbibrown.co.uk
Bobbi Brown Enrinched Smoothing Serum
£63
from bobbibrown.co.uk
Buy Now

Best New Lip Products

Lottie London Twisted Heart Lip Glaze (£7)

"If there was a month to buy this twist lip applicator, then February would be it. The lip stain and gloss combo comes in this cute heart-shape packaging - a nod to the retractable pens of the late '90s/early '00s - and we challenge you not to fidget with it all day switching it from a heart to a straight line.

However it isn't just the kitsch packaging that has impressed me. The stain is a high pigment pinky-red, which suits all skin tones and can be worn alone or with the gloss on top. I love how it isn't drying, too. However, word of warning, if you want to make it last longer allow the stain to dry fully before adding the gloss on top." – Lauren Ezekiel, Associate Editor

Image Source: lottie.london
Lottie London Twisted Heart Lip Glaze
£7
from lottie.london
Buy Now

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Best New Contour

Morphe 2 Sun Done Smooth Gliding Bronzer Stick (£12)

"I have been constantly reaching for the Morphe bronzer stick as it melts like butter on my skin and warms up my complexion. The shade Caramel Cove gives me a warm bronze glow and is the perfect colour for sculpting the natural contours of my face. It's also long-lasting and affordable so a win-win in my books!" – Lauren Gordon, Editorial Coordinator

Image Source: morphe.com
Morphe 2 Sun Done Smooth Gliding Bronzer Stick
£12
from superdrug.com
Buy Now

Best New Scent Duo

Jo Love A Fragrance Duo in Mango Thai Lime (£50)

"When it comes to having a favourite scent I have to admit, I'm a tad fickle. I will flit between whatever is on my dressing table and will decide on a whim what I fancy wearing that day. That's why fragrance duo's appeal to my indecisive side. You can wear one each day, layer up with both, mix it up depending on your mood - the choice is yours.

This duo has the classic Jo By Jo Loves, a full citrusy explosion of a scent which has a fresh edge to it thanks to the spearmint. And its Mango Thai Lime companion, which instantly transports you to a retreat in the middle of Koh Samui. Designed to appeal to both men and women, these scents linger long after you've left a room." - Lauren Ezekiel, Associate Editor

Image Source: joloves.com
Jo Love A Fragrance Duo in Mango Thai Lime
£50
from joloves.com
Buy Now

Best Eye Cream

Glossier Full Orbit Eye Cream (£28)

"I'm someone that has always struggled with the appearance of my dark under eyes, but this product is slowly helping to alter this. The gel-like eye cream de-puffs and brightens my dark circles and leaves me feeling more confident." - Aaliyah Harry, Associate Editor

Image Source: uk.glossier.com
Glossier Full Orbit Eye Cream
£28
from uk.glossier.com
Buy Now

Best New Highlighter

Rodial Glass Highlighter (£38)

"Glass skin, glass hair, glass highlighter... nothing is safe from this uber-shine trend. Rodial has jumped on the glass vibe with this highlighter and, if you're after a mega-watt glow, then woah. This provides it.

The handy stick applicator can be dabbed directly on to the skin, which helps avoid the whole one-pump-or-two scenario. Once applied to the area you want to highlight, personally I like the top of the cheekbones and the middle of the cupid's bow, then gently buff in with a small makeup brush.

Because of its glow power I would tend to only wear in the evening or for a special occasion as it might be a bit much for your weekly shop. It is also ideal for adding on top of your blush if you want to try the current glazed blush trend." - Lauren Ezekiel, Associate Editor

Image Source: selfridges.com
Rodial Glass Highlighter
£38
from selfridges.com
Buy Now

Best New SPF

Garnier Vitamin C Daily UV Brightening Fluid Glow (£13)

"I'm a big fan of Garnier's UV facial protection range. In the summer I keep the spray in my handbag at all times, whether its to give myself a quick spritz or quickly apply a top up to my children on the go. The protection is superior, it doesn't leave a white mask, and doesn't sting as you sweat (my greatest bug bear with facial SPFs.)

This is a lovely extension to the range, still providing the UVA 50+ protection, but now with the added glow - much needed throughout the winter months. I can see this being a staple in my skincare arsenal throughout the year, along with one of Garnier's other launches this month its new Hyaluronic Acid Cream Cleanser reviewed here." - Lauren Ezekiel, Associate Editor

Image Source: boots.com
Garnier Vitamin C Daily UV Brightening Fluid Glow
£13
from boots.com
Buy Now

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