As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work.
The only thing better than getting an inside look at a celebrity's personal beauty routine through makeup tutorials, insider skin-care tips, and product recommendations is being able to replicate that same routine at home when they launch their own beauty brand.
Of the biggest celebrity names in beauty, stars like Rihanna and Selena Gomez come in at the top, which is exactly why the launches of their respective skin-care and makeup lines have been so highly anticipated. But they aren't the only two stars to expand into the beauty space this year. Lauren Conrad, Gabrielle Union, TikTok's Addison Rae, and even Venus Williams all made a move into the industry in 2020 with collections of hair, makeup, and skin-care products.
The connection makes sense: with access to the world's best beauty professionals and experts, plus plenty of their own glam experience to pull from, when a celebrity sets out to create a beauty brand, it's usually pretty good.
Global pandemic aside, 2020 is ripe with new and exciting celebrity-owned brands to explore — and there's still more to come in the second half of the year. Ahead, we're rounded up the new celebrity hair, makeup, and skin-care brands that should be on your radar, along with a few products to shop from each.