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You probably don't need another reminder, but for good measure, we're here to tell you once again that you really shouldn't sleep on the drugstore beauty aisle when you're on the hunt for dependable new products to add to your makeup collection.
Whether you've already heard this bit of advice once, twice, or a thousand times, drugstores really are treasure troves when it comes to finding quality products that help you look your best and won't break the bank. When we say "quality products," we mean everything from spellbinding eye shadow palettes inspired by buzzy television shows to waterproof (and everything-else-proof) eyeliner and even foundations that can protect your skin against harmful blue light.
Exciting as it all sounds, there's way more where that came from, as 2020 is already ripe with fun new makeup launches. Ahead, you'll find some of the best drugstore makeup launching this year.