You probably don't need another reminder, but for good measure, we're here to tell you once again that you really shouldn't sleep on the drugstore beauty [1] aisle when you're on the hunt for dependable new products [2] to add to your makeup collection.
Whether you've already heard this bit of advice once, twice, or a thousand times, drugstores really are treasure troves when it comes to finding quality products that help you look your best and won't break the bank. When we say "quality products," we mean everything from spellbinding eye shadow palettes inspired by buzzy television shows to waterproof (and everything-else-proof) eyeliner and even foundations that can protect your skin against harmful blue light [3].
Exciting as it all sounds, there's way more where that came from, as 2020 is already ripe with fun new makeup launches. Ahead, you'll find some of the best drugstore makeup launching this year.
Maybelline Cheek Heat Gel Cream Blush
What would you get if you combined Glossier's bestselling Cloud Paint with a cheaper price point? The answer is the Maybelline Cheek Heat Gel Cream Blush [5] ($8), a sheer but buildable flush that comes in six colours and warms up when you apply it to skin with your fingertips.
Milani Screen Queen Foundation
You (and the rest of us) spend so much of your day looking at your phone, so you may as well give your skin some extra protection from harmful blue light with Milani's Screen Queen Foundation [6] ($14). The weightless new foundation comes in a range of 45 different shades and is made with a special technology that protects the skin against outside stresses and "digital pollution."
NYX Professional Makeup Shout Loud Satin Lipstick
We're totally heart-eyed over the new NYX Professional Makeup Shout Loud Satin Lipstick [7] ($9), because not only are the 24 available shades gorgeous, but each one also comes with a finish that's hydrating yet long-wearing.
NYX x Chilling Adventures of Sabrina Spellbook Palette
The most sinister thing to happen to makeup in 2020 thus far is also the most spellbinding: NYX Professional Makeup teamed up with Netflix to launch the NYX x Chilling Adventures of Sabrina Spellbook Palette [8] ($35), so now all your mesmerising eye shadow looks come courtesy of your favourite teenage witch.
Wet n Wild Mega Last Breakup-Proof Liquid Eyeliner
Need an eyeliner that'll last through everything from accidental smudges to tears? Wet n Wild Megalast Breakup-Proof Liquid Eyeliner [9] ($6) is your everything-proof solution.
Neutrogena Makeup Remover Stick For Makeup Mistakes
Kind of like everyone's handy Tide To Go stick, the Neutrogena Makeup Remover Stick For Makeup Mistakes [10] ($10) helps clean up any messes you make along the I-tried-a-wild-cat-eye-and-failed journey — which can only encourage you to keep on keeping on.
Revlon Colorstay Browlights Pencil & Eyebrow Highlighter
They say only a Gemini can appreciate something so two-sided, but the Revlon Colorstay Browlights Pencil & Eyebrow Highlighter [11] ($10) begs to differ: one end contains two colours to simultaneously define and illuminate your brows, while the other has a brush to help you blend both looks together.
Maybelline Falsies Lash Lift Washable Mascara
Looking for a grade-A mascara [12] that rivals the best on the market . . . for a fraction of the price? You'll find it in the Maybelline Falsies Lash Lift Washable Mascara [13] ($9), which has an hourglass-shaped bristle brush to effectively fatten lashes with just a few swipes.
L'Oréal Brilliant Eyes Liquid Eye Shadow
The name of this product can pretty much speak for itself. L'Oréal Brilliant Eyes Liquid Eye Shadow [14] ($12) is a highly pigmented shadow that'll give your eyelids a 24-hour dose of vibrant colour.
CoverGirl Clean Fresh Skin Milk Foundation
This is not your mother's full-coverage formula: the CoverGirl Clean Fresh Skin Milk Foundation [15] ($12) is so lightweight, you can barely tell you're wearing anything at all. (If you want to, though, it's totally buildable.)
Physician's Formula Natural Defence Concealer
While there could admittedly be more shades in its collection, we do love the cushion-tip applicator, creamy texture, and SPF 30 in Physician's Formula Natural Defence Concealer [16] ($11).
Tarte Shape Tape Glow Wand
Tarte's raved-about Shape Tape Concealer [17] just got a major glow-up in the form of the Tarte Shape Tape Glow Wand [18] ($25). The vegan formula adds a bit of life to your undereye area and comes with a removable sponge for easier blending.
NYX Professional Makeup Dazed & Diffused Blurring Lipstick
NYX Professional Makeup's Dazed & Diffused Blurring Lipstick [19] ($9) takes all the extra work out of blending your lipsticks together thanks to its dual-ended design that features a jojoba-oil-infused crayon on one end and a synthetic lip brush on the other.
E.l.f. Cosmetics Hydrating Camo Concealer
E.l.f. Cosmetics Hydrating Camo Concealer [20] ($6) is a double-duty product that uses a great-for-dry-skin formula that hydrates your skin while working to conceal undereye circles and skin discoloration.
Maybelline Colour Sensational Cream Lipstick
Maybelline Colour Sensational Cream Lipstick [21] ($7) comes in 40 vibrant shades and uses a shea-butter-rich formula that'll leave your lips feeling soft and smooth.