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Best New Makeup at Sephora 2020

There's Already So Much New Makeup at Sephora For 2020 That We Need to Sit Down

Jan 10 2020

As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work.

Are you all about making smarter beauty choices in 2020? Now's certainly the time to budget your spending and pinpoint the products you truly can't live without, not to mention the hottest celeb favourites, most popular products on the shelves, and maybe even your zodiac sign can offer some inspiration. But you must also consider which new trends might work for you.

Whatever your beauty needs may be, there's a new product at Sephora in 2020 (already) that'll fit the bill. Or, if you're just looking to try something new, here's your chance to find something you didn't even know you needed. Check out the best new makeup at Sephora ahead — and get ready to be inspired.

Image Source: sephora.com

Yves Saint Laurent Rouge Volupte Rock'N Shine Lipstick

We're seeing stars with this Yves Saint Laurent Rouge Volupte Rock'N Shine Lipstick ($38) . . . and it's not just 'cause of its star-shaped core. That bit is actually filled with pearls to bring an iridescent shine to your lips, and then there are seven medium-coverage shades to add a touch of colour, too.

Image Source: sephora.com
Yves Saint Laurent Rouge Volupte Rock'N Shine Lipstick
$38
from sephora.com
Buy Now

Violet Voss Best Life 2 Palette

It's not hard to create your best (eyeshadow) life with the options in this bold, blendable Violet Voss Best Life 2 Palette ($49). There are highly pigmented matte colours, creamy satin shades, shimmering foils, and metallic finishes, plus seven larger pressed-glitter options to end your look with a final sparkle.

Image Source: sephora.com
Violet Voss Best Life 2 Palette
$49
from sephora.com
Buy Now

Aether Beauty Supernova Crushed Diamond Highlighter

Yes, there's actually (ethically sourced) diamond powder in this new Aether Beauty Supernova Crushed Diamond Highlighter ($28). There are pink-gold and silver shades so you can choose the best shimmer for your skin tone, and they both help protect collagen with sparkles to reflect light in an illuminating glow.

Image Source: sephora.com
Aether Beauty Supernova Crushed Diamond Highlighter
$28
from sephora.com
Buy Now

Bobbi Brown Crushed Oil-Infused Gloss

For lips that really shine, check out the new Bobbi Brown Crushed Oil-Infused Gloss ($27). There are 15 colour choices, and all have the same oils (including coffee seed, kuikui nut, avocado, and jojoba) for added hydration without stickiness.

Image Source: sephora.com
Bobbi Brown Crushed Oil-Infused Gloss
$27
from sephora.com
Buy Now

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Urban Decay Stay Naked The Fix Powder Foundation

If you're already a fan of Urban Decay's naked foundation, this new Stay Naked The Fix Powder Foundation ($39) is the same thing in a weightless vegan powder form. It even comes with a charcoal-infused sponge to detoxify and mattify skin each time you swipe it on, and there's a new Stay Naked Correcting Concealer Mini ($14) to fix any problem spots, too.

Image Source: sephora.com
Stay Naked The Fix Powder Foundation
$39
from sephora.com
Buy Now
Stay Naked Correcting Concealer Mini
$14
from sephora.com
Buy Now

Tarte Big Ego Frameworker Brow Pomade

The new Tarte Big Ego Frameworker Brow Pomade ($17) builds up to outline and fill in brows with waterproof, smudge-proof definition and colour. Use the partnering Big Ego Fill Service Brow Brush and Spoolie ($17) to get that desired effect — one side can apply any of the eight colours and the other sides combs it through.

Image Source: sephora.com
Tarte Big Ego Frameworker Brow Pomade
$17
from sephora.com
Buy Now
Big Ego Fill Service Brow Brush and Spoolie
$17
from sephora.com
Buy Now

Smashbox Always On Cream to Matte Lipstick

The new Smashbox Always On Cream to Matte Lipstick ($24) slides on creamy (like a traditional lipstick) but covers with the pigment of a liquid formula and then dries matte with an oil complex inside to leave lips still feeling nourished at the same time.

Image Source: sephora.com
Smashbox Always On Cream to Matte Lipstick
$24
from sephora.com
Buy Now

Fenty Beauty by Rihanna Snap Shadows Mix and Match Eyeshadow Palette

One especially cool thing about the new Fenty Beauty by Rihanna Snap Shadows Mix and Match Eyeshadow Palettes ($25) is the fact that you can snap any two (of the eight options) together for your ideal combination. Each six-shadow palette already has a range of complementary matte and shimmer finishes, but this way you can get twice as creative with two times the colour choice on the go.

Image Source: sephora.com
Fenty Beauty by Rihanna Snap Shadows Mix and Match Eyeshadow Palettes
$25
from sephora.com
Buy Now

Estée Lauder Futurist Hydrating Rescue Moisturising Foundation SPF 45

This new Estée Lauder Futurist Hydrating Rescue Moisturising Foundation SPF 45 ($45) is more than just makeup. The foundation has soothing probiotics to treat redness and other irritation, plus ion-charged water and chia seed extract to protect and hydrate all day long.

Image Source: sephora.com
Estée Lauder Futurist Hydrating Rescue Moisturising Foundation SPF 45
$45
from sephora.com
Buy Now

Dior Forever Skin Correct Concealer

There's a wide range of shades and undertones for the new Dior Forever Skin Correct Concealer ($36). This long-wear, full-coverage concealer hides dark spots, redness, and under-eye circles, without settling into facial lines after it's applied.

Image Source: sephora.com
Dior Forever Skin Correct Concealer
$36
from sephora.com
Buy Now

Tarte Tartelette Party Amazonian Clay Eyeshadow Palette

This new Tarte Tartelette Party Amazonian Clay Eyeshadow Palette ($19) features six warm-neutral eyeshadows in a small-enough kit to be slipped into a bag or desk drawer, you know, just in case an impromptu party happens. There are both matte and shimmer choices that are long-wearing thanks to the Amazonian clay inside.

Image Source: sephora.com
Tarte Tartelette Party Amazonian Clay Eyeshadow Palette
$19
from sephora.com
Buy Now

Sephora Collection Jelly Melt Glossy Lip Tint

So, there are actually two steps with this new Sephora Collection Jelly Melt Glossy Lip Tint ($10). First, it melts onto your lips after it's applied for a touch of shine and then, as it dries, the shine wears away and your lips are left with long-lasting colour in its place.

Image Source: sephora.com
Sephora Collection Jelly Melt Glossy Lip Tint
$10
from sephora.com
Buy Now

Tarte Big Ego Sketch and Set Brow Pencil and Tinted Gel

What's not to love about a dual-edged brow product? The new Tarte Big Ego Sketch and Set Brow Pencil and Tinted Gel ($24) has a micro-tip pencil end to fill in and shape sparse brows, and then a tinted gel end to keep those brows — and new definition — in place for up to 12 hours.

Image Source: sephora.com
Tarte Big Ego Sketch and Set Brow Pencil and Tinted Gel
$24
from sephora.com
Buy Now

Sephora Collection #Eyestories Miniature Eye Palette

The Sephora Collection #Eyestories Miniature Eye Palettes ($10) want you to have an adventure, but you don't even need to leave home. Take the Southwest Sunrise option, for example, with warm gold, brick, and brown shades inspired by the Grand Canyon. No matter which story you choose to tell, your eyes will have enough shimmer and sparkle to captivate any audience.

Image Source: sephora.com
Sephora Collection #Eyestories Miniature Eye Palettes
$10
from sephora.com
Buy Now

It Cosmetics Pillow Lips Collagen-Infused Lipstick

The new It Cosmetics Pillow Lips Collagen-Infused Lipstick ($24) not only packs collagen to support skin's elasticity, but there's also plumping hyaluronic acid and soothing aloe, too. The 14 shades come in both matte and cream finishes, but all have a rich texture and high-impact colour.

Image Source: sephora.com
It Cosmetics Pillow Lips Collagen-Infused Lipstick
$24
from sephora.com
Buy Now

Tarte SEA Surfer Curl Volumizing Mascara

Here's a new vegan product from Tarte: the SEA Surfer Curl Volumizing Mascara ($23). It's made with plant waxes, algae, and vitamin E to naturally condition your eyelashes, while also coating each hair from root to tip with colour and a curl.

Image Source: sephora.com
SEA Surfer Curl Volumizing Mascara
$23
from sephora.com
Buy Now

Too Faced Lunar New Year Diamond Light Highlighter

This new Too Faced Lunar New Year Diamond Light Highlighter ($36) is a limited-edition highlighter made especially for the Year of the Rat. It offers a holographic finish and a unique product for everyone: each palette is custom poured, so no two highlighters are ever exactly the same.

Image Source: sephora.com
Too Faced Lunar New Year Diamond Light Highlighter
$36
from sephora.com
Buy Now

Urban Decay Party Favour Eyeshadow Palette

This mini Urban Decay Party Favour Eyeshadow Palette ($29) spotlights six shimmering new shades of the brand's Moondust Eyeshadow. Each one packs a microfine sparkle with metallic glitter so the colours reflect light and give your eyes a sheer shimmer (but can also be really built up for those glitter-lovers out there).

Image Source: sephora.com
Urban Decay Party Favour Eyeshadow Palette
$29
from sephora.com
Buy Now

Benefit Cosmetics Brows and New Beginnings! Mini Value Set

It's a new year and this new Benefit Cosmetics Brows and New Beginnings! Mini Value Set ($34) is here for it. If you've set a beauty resolution for 2020 (or even plan to travel more), this limited-edition travel-size set has you covered with the bestselling Precisely, My Brow Pencil, The POREfessional primer, the Lovetint lip/cheek stain, and the Dandelion blush, already packed in a makeup bag to go.

Image Source: sephora.com
Benefit Cosmetics Brows and New Beginnings! Mini Value Set
$34
from sephora.com
Buy Now

Sephora Collection Clear Brow Gel

The new Sephora Collection Clear Brow Gel ($12) is the ideal product to grab when you want to have tamed, defined brows without any added colour. It also works well on top of other brow pencils, powders, and pens for a brushed-through finish.

Image Source: sephora.com
Sephora Collection Clear Brow Gel
$12
from sephora.com
Buy Now

Dior Lip Glow Oil

This new Dior Lip Glow Oil ($34) has the shine of a gloss, the nurturing effects of a balm, and the protection of an oil. There are six high-shine colours that react to your lips' moisture before revealing the unique hue for you.

Image Source: sephora.com
Dior Lip Glow Oil
$34
from sephora.com
Buy Now

Charlotte Tilbury Darling Eyeshadow Palette

This new Charlotte Tilbury Darling Eyeshadow Palette ($57) features six of the founder's favourite colours to create a sunset-inspired style. Imagine adding the bronzed copper of the sun to the terracotta and brown hues of the earth, and you'll see it, too.

Image Source: sephora.com
Charlotte Tilbury Darling Eyeshadow Palette
$57
from sephora.com
Buy Now

Nars Tinted Glow Booster

The Nars Tinted Glow Booster ($39) boosts your natural complexion, whether you wear it on its own or you add it to your foundation. If you do the latter, this product can also extend how long your makeup lasts on your face (for up to 16 hours) because of the exclusive hydrating jojoba complex inside.

Image Source: sephora.com
Nars Tinted Glow Booster
$39
from sephora.com
Buy Now

Sephora Collection Trio Face Palette

Each pressed-powder Sephora Collection Trio Face Palette ($14) includes one matte blush and two highlighter choices so your cheeks get colour and the high points of your face can have a nice glow, too. There are four set options — ranging from rosy pink to golden copper — so there are different versions to suit various skin tones, too.

Image Source: sephora.com
Sephora Collection Trio Face Palette
$14
from sephora.com
Buy Now

Gucci Rouge à Lèvres Satin Lipstick

Gucci's a fairly new arrival to Sephora, but there are already three different lipstick formulas offered. There's the Rouge à Lèvres Satin Lipstick that's seen here (with 36 colours), the Rouge à Lèvres Mat Matte Lipstick (in 28 shades), and 18 choices of the Rouge à Lèvres Voile Sheer Lipstick (all options are $42 each).

Image Source: sephora.com

Nars Afterglow Eyeshadow Palette

The Nars Afterglow Eyeshadow Palette ($59) is a limited-edition assortment of 12 all-new matte, satin, shimmer, and metallic shades. This versatile palette can be used every day or for special nights out, and some of the darker colours can even sub in for your eyeliner, too.

Image Source: sephora.com
Nars Afterglow Eyeshadow Palette
$59
from sephora.com
Buy Now

Fenty Beauty by Rihanna Stunna New Year Highlighter + Lip Set: Lunar New Year Edition

Here's a chance to save on two Fenty Beauty by Rihanna favourites. The special Stunna New Year Highlighter + Lip Set: Lunar New Year Edition ($50) comes with the Killawatt Highlighter in the champagne-toned Mean Money/Hu$tla Baby combo and the Stunna Lip Paint in the universal red Uncensored shade. If you'd been eyeing either product, they'd normally ring in at $61 together.

Image Source: sephora.com
Stunna New Year Highlighter + Lip Set: Lunar New Year Edition
$50
from sephora.com
Buy Now

Laura Mercier Pure Canvas Primer - Hydrating

If you're in the market for a new primer, there are five new ones at Sephora from Laura Mercier to choose from, and each serves a different purpose. Depending on your biggest skin concern, you can check out the Pure Canvas Primers in Hydrating ($20-$38), Perfecting ($38), Illuminating ($38), Blurring ($20-$38), and Protecting Broad Spectrum SPF 30 ($38).

Image Source: sephora.com
Hydrating
$20
from sephora.com
Buy Now
Perfecting
$38
from sephora.com
Buy Now
Illuminating
$38
from sephora.com
Buy Now
Blurring
$20
from sephora.com
Buy Now
Protecting Broad Spectrum SPF 30
$38
from sephora.com
Buy Now

Hourglass Vanish Airbrush Concealer

The new Hourglass Vanish Airbrush Concealer ($34) is a light-reflecting liquid concealer that not only reduces the look of pores, fine lines, blemishes, and dark circles, but it also won't settle into creases so you get an airbrushed, brightened effect, too.

Image Source: sephora.com
Hourglass Vanish Airbrush Concealer
$34
from sephora.com
Buy Now

Natasha Denona Mini Glam Eyeshadow Palette

Natasha Denona is back and this time with a cool-toned Mini Glam Eyeshadow Palette ($25). As always, there are matte, metallic, and sparkly shadows inside, but this time with cooler undertones in the nude, bronze, and browns than in the previous gold and green palette.

Image Source: sephora.com
Mini Glam Eyeshadow Palette
$25
from sephora.com
Buy Now

Benefit Cosmetics Cheek Champions Mini Blush, Bronzer and Highlight Set

This Benefit Cosmetics Cheek Champions Mini Blush, Bronzer and Highlight Set ($29) would ring in at $80 if you bought each of the five products separately. But if you pick up this new set, you get two bronzers (Hoola Matte Powder Bronzer and Hoola Lite Light Powder Bronzer), the Dandelion Baby-Pink Brightening Face Powder and Dandelion Twinkle Nude-Pink Powder Highlighter, and the Dream Rush Warm Nectar Blush all together.

Image Source: sephora.com
Benefit Cosmetics Cheek Champions Mini Blush, Bronzer and Highlight Set
$29
from sephora.com
Buy Now

RMS Beauty Living Luminiser Glow Quad

The new travel-size RMS Beauty Living Luminiser Glow Quad ($25) brings a more natural looking — i.e., not glittery — glow to your face. The three highlighters and one bronzer also support your skin with antioxidant- and vitamin-rich buriti oil and hydrating squalane.

Image Source: sephora.com
RMS Beauty Living Luminiser Glow Quad
$25
from sephora.com
Buy Now

Tarte Cue the Confetti Eyeshadow Palette

This mini Tarte Cue the Confetti Eyeshadow Palette ($19) gives you a rosy-warm range of shades from light to dark. They're all formulated with mineral pigments to soften your eyelids and Amazonian clay to minimize oil and lock in the colour at the same time.

Image Source: sephora.com
Tarte Cue the Confetti Eyeshadow Palette
$19
from sephora.com
Buy Now

Marc Jacobs See-quins Glam Glitter Liquid Eyeshadow

If you love glitter, this new Marc Jacobs See-quins Glam Glitter Liquid Eyeshadow ($26) doesn't get sparkles on your regular brushes as you can blend with your finger as desired — and the sparkles are suspended in liquid to glide on smoothly, too.

Image Source: sephora.com
Marc Jacobs See-quins Glam Glitter Liquid Eyeshadow
$26
from sephora.com
Buy Now

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