2020 Beauty Trends According to Zodiac Signs
The Hot Beauty Trend You Should Try in 2020 — Based on Your Zodiac Sign
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When it comes to our beauty routine, we're all guilty of getting into a rut at some point or another, and resisting any urge to try something new for fear of leaving that beloved comfort zone. But with makeup, skin care, and hair trends making their way into 2020, there are endless opportunities to test out a new beauty technique.
From mismatched eyeshadow and colour-shifting nail polish to graphic eyeliner and sheer lips, 2020 is the year for exploration! Now, it can be an overwhelming task navigating which trends to try for yourself. Fortunately, the stars have aligned because we're here to break down which beauty craze you should incorporate into your routine based on your zodiac sign. Read on for your personalized trend recommendation, plus products to help you get the job done.
Taurus (April 21 - May 21): Sustainable Skin care
For the responsible Taurus, the sustainable skincare trend is a no-brainer. And while the use of unique ingredients in skincare products isn't anything new, the sustainability of said ingredients is taking over in 2020. Cue Bloomeffects, a skincare line that packages its products in recycled materials and sources its ingredients ethically with your skin and the environment in mind. Its Royal Tulip Nectar ($65) is a clean, decadent ointment-to-serum formula, and the included spatula is an addition that a luxury-loving Taurus will enjoy applying.
Gemini (May 21 - June 21): Mood-Shifting Nail Polish
We know you're the expressive type, Gemini, that's why we think stepping up your nail polish game with a colour-shifting polish is a beauty trend that's made for you. The polishes in LeChat Nails' Dare to Wear Mood line ($6) are temperature-activated and transform colour depending on how you're feeling — hot, cold, and everything in between. A range of hues from bold scarlets to fiery oranges ensures you've got every mood covered.
Cancer (June 21 - July 22): Watercolor Eyeshadow
For a water sign like Cancer, the watercolor eyeshadow trend is a natural fit. No need for
strategic shadow placement or precise blending — this trend is all about being haphazard with stripes of shadow imperfectly swept across the eye. A fun, expressive way to wear eyeshadow, this trend is the perfect way to provide balance to the serious-natured Cancer. We love Stila's Suede Shade Liquid Eyeshadow ($24) for achieving this trend — its brush applicator allows for effortless colour placement while its subtle iridescent formula offers a dimensional finish to the eyes.
Leo (July 23 - August 22): Textured Blunt Cut
Represented by the lion, a typical Leo is dominant, vivacious, and playful. Leos love to live the good life, so of course they need a haircut that can keep up accordingly. The 2020 hair trend of a textured blunt cut is one that needs little to no upkeep, perfect for the Leo who's busy making their rounds through various crowds of friends. Joico's Beach Shake Texturizing Finisher ($20) does all the work for you. It offers long-lasting texture, shine, and separation with just one spray.
Virgo (August 23 - September 22): Blurred Lips
The saying "patience is a virtue" is a Virgo's life motto. The hard-working Earth sign is a perfectionist by nature, which is why we deem blurred lips (a trend that could require a little finessing), the ideal trend for the Virgos who won't stop until they get the job done. Alleyoop's Multi-Mood ($28) lightens the load by offering your one go-to shade in three versatile finishes (gloss, cream, and matte) to take the guesswork out of application. Apply using the doe-foot wand to the centre of the lips and fade outward for a blurring effect. (Hint: A cotton swab may come in handy).
Libra (September 23 - October 22): Mismatched Eyeshadow
For a Libra, being indecisive and adventurous is part of who they are. Thankfully, 2020 will bring way to mismatched eyeshadow looks; that is, wearing a different hue on each eye. Though a bold and unexpected trend, it's right up a Libra's alley to give it a try. The Friendcation Palette by Dose of Colours ($55) features reflective shades with intense colour payoff. Try 'Dirty Money' on one eye and 'Try Me' on the other for a head-turning, jewel-toned look.
Scorpio (October 23 - November 21): Choppy Layers
Spunky, quirky, eccentric: all things we love about Scorpios and about the choppy layered trend that's about to blow up this year. This hairstyle is the elevated (and edgier) sister to last year's shag, and it's all about feeling wild and free. A true Scorpio will embrace this trend in all of its glory. To enhance and define the layer's naturally piecey texture, we recommend GSQ by GLAMSQUAD's Volumizing Texture Spray ($11).
Sagittarius (November 22 - December 21): Colourful Eyeshadow
We gave you the scoop that 2020 is going to be the year of colour, and we know that'll likely make any Sagittarius burst with excitement. The colourful eyeshadow trend allows your brain to run free with imagination and adventure, two things a quintessential Sag craves. When it comes to adding colour to your makeup repertoire, turn to NYX's Off Tropic Eyeshadow Palette ($14, originally $20) for eye-catching, vibrant shades in finishes ranging from metallic to matte.
Capricorn (December 22 - January 19): Flushed, Glossy Lips
Capricorns are realistic and practical, so they need a trend that's safe and wearable, yet one that still packs a punch to fit their ambitious personality. Three words: flushed glossy lips (think tinted lip balm meets nude lipstick). Capricorns will love how versatile this trend is and how seamless it is to incorporate into any look, from dramatic to wearable. Frank Body's Taupeless Lip Tint ($12) fits the bill perfectly with its natural flush and moisturising satin finish.
Aquarius (January 20 - February 18): Allover Bling Nails
The all-over bling nail trend is unique and eccentric — things a free-spirited Aquarius thrives off of. Cover your claws with rhinestones and crystals to get the most out of this trend. Or, for a
more understated accent, cover just one nail with rhinestones. The Kiss Jewel Accents ($3) can be used on bare nails or over top polish for a luxe-looking manicure.
Pisces (February 19 - March 20): Graphic Eyeliner
Calling all artistic Pisces: this 2020 makeup trend is for you. This step up from a traditional cat eye caters to a Piscean's vivid imagination and powerful creativity. It can be as dramatic or subtle as you want — the key is to use a liquid eyeliner pen that will glide on easily without skipping, pulling, or tugging, like the Mary Kay Liquid Eyeliner Pen ($16).
Aries (March 21 - April 19): Dip-Dyed Ends
Aries are a bold, fiery bunch who aren't afraid of adventure. The fire sign would love experimenting with dip-dyed ends, a hair trend that makes you feel like it's festival season all year round. Unlike ombré (which is a natural fade of colour throughout the hair), the goal of dip-dyed ends is to have a stark contrast between the top and bottom of the hair. Dip your ends into Lime Crime's Unicorn Hair Semi-Permanent Hair Colour ($16), which comes in a plethora of vibrant shades to satisfy the Aries need for excitement.
