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Nordstrom offers arguably one of the best online shopping experiences already (you can't beat the easy-to-navigate categories, responsive customer service, and quick shipping), but the retailer just made it even easier to find and shop from Black-owned brands. On Oct. 15, Nordstrom created a new beauty section called "Inclusive Beauty" where shoppers will be able to sort through a variety of Black-founded companies across categories like hair, skin care, makeup, and body care.
The Inclusive Beauty category is a permanent addition to the beauty department at Nordstrom and can be located easily where the "New Arrivals," "Gift & Sets," and "Nordstrom Exclusive" sections live. The curated assortment of products offered here are representative of all skin tones and hair types.
A few of the brands being featured include Beauty Bakerie, Baby Tress, Briogeo, Beneath Your Mask, and more. Ahead, find a few of the best products available to shop.