40 Black Beauty Brands to Invest in Right Now (and Always)
The past year has devastatingly shaken the world and shocked it into looking inwards regarding racism, discrimination, and injustice within the Black community. Whilst these serious world matters are forcing different industries to have an uncomfortable but necessary conversations, we look into how we can currently support and stand with the Black community in creating a permanent change.
The beauty industry itself has many seats at the table, and for so long people of colour have been locked out of the boardroom and overlooked in terms of representation, no matter the economic profit that they provided. In more recent years, we have been forced to create our own narrative and create our own seats at the table. With brands such as Fenty Beauty and Pat McGrath Labs making a clear stand for representation, we also have brands that have been catering to our community from the beginning.
Understanding our unique curl patterns and concerns for hair care, rich and nourishing ingredients for our body care, cosmetics that stand out yet suit our different complexions, and skin care that focuses on our primary concerns, we now have a plethora of brands that are for us, by us, and have our needs at the core of their ethos. Powered by representation and supported by the community, these brands are worthy of your investment.
It is so important when focusing on change to support and buy into Black brands beyond the movement. Whilst the 40 brands ahead lift the platform for many Black-owned beauty businesses, there are hundreds that deserve you time, attention, research, and money.