As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work.
- Queer Eye's Jonathan Van Ness founded a hair-care line called JVN.
- The range consists of 12 products, from styling creams to shampoos.
- We reviewed every JVN product to find out which ones are worth the hype.
Jonathan Van Ness has a lot of irons in the fire: they're a beloved member of the "Queer Eye" Fab Five, a touring comedian, a podcast host (and now Netflix show host based on the podcast), a best-selling author, and, of course, founder of the hair-care brand JVN.
The JVN line currently has 12 products that form a complete regimen. The collection is broken up into four categories — Complete, Nurture, Undamage, Embody — and all come in at under $30. What they all have in common is the hero ingredient hemisqualane; according to the brand, the powerhouse patented ingredient is created through a bio fermentation process using sustainable sugarcane. The JVN hemisqualane is able to penetrate the hair shaft, providing weightless nourishment that helps hair's manageability while reducing frizz and preserving colour. Basically, it's a "clean," plant-based version of silicone, which is what adds that softness, slip, and shine to hair.
The entire collection also shares a few other notable callouts. For one, all the products are cruelty-free and Leaping Bunny Certified, and all ingredients are ethically sourced — meaning, they specifically choose ingredients where the extraction or usage does not impact the environment. While the packageing is quite good-looking, it's important to note that only the glass or aluminium bottles or tubes can be recycled, while the pumps are made of other materials including PCR plastic. The brand's website gives you a handy recycling guide for each product's packageing.
We're happy to report that unlike some celebrity-founded beauty lines, many of the JVN products live up to their promises. Keep reading to find out which ones we're giving five stars.