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Have you ever heard of soap brows? It's a type of eyebrow shaping technique that yields fluffy, bushy brows using quite literally a bar of soap to get the look. You've likely seen the results all over Instagram without even knowing it — it's when eyebrow hairs seem to stand up straight and held perfectly in place on their own.
It's the preferred method by makeup artists for achieving big, yet natural-looking feathered eyebrows, thanks to its durability that no eyebrow gel could ever come close to offering. But let's be honest, for everyday makeup wearers, combing soap through your eyebrows doesn't exactly sound appealing when you can swipe a quick pomade or tube of gel through. That's where Patrick Ta's latest product launch comes in.