Bleach London Pearlescent Toning Shampoo The Bleach London Pearlescent Toning Shampoo (£8) is a pinky-purple shampoo, and is perfect for anyone who prefers a creamy blonde tone (rather than icy or ashy). There's no wait time with this product, so you can lather it up and wash out immediately. Image Source: bleachlondon.co.uk Bleach London Pearlescent Toning Shampoo £8 from bleachlondon.co.uk Buy Now