Stick to Lighter Lipsticks We're not saying to throw out all your dark lipsticks! It's just that, as a rule, lighter lipsticks tend to make your lips look bigger while darker shades can make them look smaller. If you do want to use a darker lipstick and want to create a fuller pout, use the contouring trick we mentioned! Try Lawless Beauty Soft Matte Liquid Lipstick in Parkee ($25). Lawless Beauty Soft Matte Liquid Lipstick in Parkee $25 from neimanmarcus.com Buy Now