Google "colonic" and you'll be met with a string of alternative medicine and wellness centers offering the procedure along with lots of claims regarding toxin removal.
"People believe that colonics remove toxins from the gastrointestinal tract and claim increased energy and boosts to the immune system," said Dr. Suzanne Friedler, a dermatologist for Advanced Dermatology PC. "They also claim that colonics can help with arthritis, asthma, and allergies."
Dr. Guanche added, "The most common reason I hear is to decrease bloating and to lose weight just before the red carpet or other appearances. Some believe it is very good for you and removes 'toxins' that decomposing food has produced."
By extension, many people who get colonics insist that this flushing of toxins and "gut reset" improves the quality of their skin. The idea is that colon health and your skin are linked, and centres who provide colonic services tout a clearer, brighter complexion as yet another benefit for having one done.