Although I'm quick be flattered when I'm complimented on my lipstick or new highlighter, this is one of the products I prefer to keep as my own dirty little secret. The effects of this gradual tanner are very subtle and although I've experimented with building up towards an intense application in the past, I prefer to keep my facial tan as natural as possible. I'll be complimented on how glowing my skin might look and was once even asked if I had gone on vacation recently, but no one has ever asked me "Are you using sunless tanner?"