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Not Picking the Right Shade

"If one chooses a shade that's too light, you'll look ghostly and it will actually make the area stand out even more. If you go a shade too dark you'll be doing the opposite of what you are trying to achieve," says Jaliman. Quite the problem here.

"The area will be more pigmented than the rest of your skin," she says.

For the under-eye area, you should choose a shade of concealer that's no more than one or two shades lighter than your natural skin tone, she says. For your face, choose a concealer that matches the color of your foundation.