"As documented on POPSUGAR.com, my goal in life is to turn myself into a pair of blue jeans. A noble pursuit, I know. I can now get a denim-blue eye shadow look courtesy of the Make Up For Ever Artist Color Pencil in Endless Blue ($18), which is versatile enough to be both a liner and shadow. If you want a precise, thick stroke that won't budge, use it on your waterline for a killer look. You can also blend it into your lids to make a mean smoky eye. It's available in 39 shades, including a rose tone called Go Ahead Pink, which makes a lovely cheek blush too." — AD