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"If any millennial beauty brand knows its consumer, it's Glossier, so it's no surprise this formula was made with the Glossier girl in mind. It's all length, but little to no volume. One coat leaves you with that "your lashes but slightly better" look, which is perfect if all you need is a little oomph. I have a lash perm and actually love how naturally elongated it makes my lashes look, but it's not something I'd reach for every day. If you like big lashes, I'm sorry to say this is probably not the formula for you." — Carrie Carrollo, assistant beauty editor, Native Content

Image Source: POPSUGAR Photography / Alaina Demopoulos