"Hands down my absolute favourite launch of 2018. When Dyson announced it was having a big event, nobody was sure what was going to transpire. The brand surprised us with a massive launch — the Airwrap ($550) — and my hair has not been the same since. There's no use in trying to hold back because the innovation of this product alone puts it light years ahead of every other hair product on the market. It doesn't just dry your hair; it doesn't just style it. It infuses volume and smoothness to the hair, similar to if you were headed to Drybar for a professional blowout. I have not received so many compliments on my hair before (sadly), and knowing I did it myself gives me a bit of pride, if I'm being honest. It's an investment (as we like to call expensive products), but the Complete option comes with seven styling pieces plus a hairdryer attachment, making it well worth it." — KJ