The concept of a cleansing balm has always seemed nice in theory — massage onto face, watch makeup melt away, rinse, and then rinse two more times to get off the residue — but the truth remains: I am lazy, and that's about five more steps I've never been willing to take. During my Goop heyday, however, I made an exception and slathered on the Goop Luminous Melting Cleanser ($80) every night as the first step in my skincare routine.
It took a few extra minutes, as expected, and — even though it felt great to give myself a DIY face massage — I found myself dreading the step. . . until I realised my skin after cleansing felt so damn soft.