"This trend is a union of the snow bunny blond and the creamy blond we've been seeing all Winter — it's like a baby blond," said Brown. "It's a neutral, warm, pale base colour with near-white highlights, like what we've seen on Dove Cameron, Margot Robbie, and Lili Reinhart. For people with darker hair colours, it's more of a sandy blond or beige. Once the warmer weather comes, people like to see brighter, lighter colours. Since this is a mixture of warm and cool tones, it works well with all skin tones."