For cool, neutral skin tones, Lundqvist noted that "as we get older our skin and hair looses melanin as our bodies stop producing it as much. This can result in some skin tones having a more neutral colouring. This generally only happens to those who fall into the pale category."
Naturally warming up the more pale complexion is "key when choosing a colour, this season's corn blonde would do this giving the skin an effortless glow. If you do want to still try the pastel trend opt for an oyster shade with a touch of warm pink to bring out any underlying yellow."