Tarte Big Ego Vegan Mascara Tarte's newest mascara, the Big Ego Vegan Mascara ($23, available April 18) will give you eyelashes that are "big, wide, and strong" — as Beyonce said in her early 2000's track almost the same name. Image Source: tartecosmetics.com Big Ego Vegan Mascara $23 from tartecosmetics.com Buy Now