Brown advises that consumers look for brands that advertise its practices right on the bottle or in the store: "If a company is proud of their programs for ethical ingredient sourcing, production, environmental conservation and sustainability, they will naturally want to tell potential customers all about that via their website, social media accounts, and in store." The Body Shop, for example, has a section of its website devoted to its mission to end animal testing called, Forever Against Animal Testing so consumers can understand how the brand is making a difference.
Body care brand Lush also dedicates sections of its website to ethical buying methods, its anti-animal testing stance, and options to buy products without packaging. Kiehl's is another company proud of its practices, explaining on its website that it creates its products with fair trade ingredients, 100 percent post-consumer recycled labels, 30 percent post-consumer recycled jars, and gives back to local communities.
In addition to the brand touting its practices, Brown advises that you should also look for external verification of them. "Always look out for external certifications too, for instance the Leaping Bunny logo on all of our products means they're certified to be not tested on animals."
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