"Farsáli's kicked off the launch of its new line, "Farsáli Privé, with a hard-working gel face mask. Hydration Bae ($62) hydrates, brightens, and primes the skin for makeup. Twisting open the top of the jar, I found blue bursting beads packed with brightening hibiscus seed oil suspended in a clear gel of hyaluronic acid and humectants. I left the no-rinse treatment for 10 minutes before massageing into my skin. It lightly foamed and bubbled on my cheeks before completely absorbing, leaving it hydrated and smooth — the perfect canvas for makeup application." — JC