White Eye Shadow Any white pigment will pop against your skin tone, but the most flattering shades have a slight shimmer and gold undertone, which can also help brighten the entire eye area. A good bet: the Nars Previous Metals Single Eyeshadow in Isla Bonita ($19). Image Source: POPSUGAR Photography / Chaunte Vaughn Nars Previous Metals Single Eyeshadow in Isla Bonita $19 from shop.nordstrom.com Buy Now