Anyone who's ever ruined an omelette knows it's not just the ingredients that make a meal. It's everything else — the smell! The texture! The way it looks perched on the shelf in your home — that adds to its appeal. So while it's easy to love the Tatcha The Dewy Skin Cream ($68) for its antioxidant-rich Japanese purple rice bran, skin-softening algae, and moisturising amino acids, we're convinced it's the featherweight consistency and impossibly smooth aftereffects that have catapulted this cream to "Top Chef-of-beauty" status.