On Aug. 23, Nudestix posted an Instagram photo encourageing its fans to educate themselves on the Amazon crisis and participate in a virtual fundraising activity. "With every comment on this post, [we] are donating $1 to @amazonconservation + Tag a friend to spread awareness!" the brand said in its caption for the post. Nudestix closed participation at 10,000 comments, which equates to a donation of the same dollar amount.