PS: How do you think K-beauty becoming a global force has changed the industry at large?
CC: The fact that the K-beauty approach to skin care has opened up and exploded this dialogue around skin care is amazing. People [are] actually sharing their skincare routines, versus sharing a makeup transformation look. Which is still great, but that's always been part of that dialogue. I think because skin care is just universal in that sense, when we create products, it's really for everybody, and everyone can enjoy them. Women and men, whatever skin type you have — we make things for everybody. Inclusivity is also part of how we do visuals or how we present ourselves in social, too. Recently we did a shoot with makeup artist Nina Park and one of the models we used had very acne-prone, textured skin. But we didn't do any makeup on top or retouching because we just wanted to show that skin as skin, and skin is beautiful the way it is. Embracing that reality is really special for us.
SL: I think [the idea] that skin care could be fun is a deep philosophy that K-beauty brought to the market. It used to be such a chore, especially in America. I remember in our old L'Oreal days when we did surveys, people were rarely using moisturisers. Now people are obsessed with SPF products and they understand toners and essences and masks. It's a different world. I think K-beauty played a really key part in opening up this experimental mentality but also in creating this fun factor.