If you're tempted by a sparkly shadow but get intimidated by glitter and how to apply it, meet the Stila Shimmer and Glow Liquid Eye Shadow ($24). The 12 colours mix bold shimmer (not glitter) with a clear base and can be swept on with a brush lightly, or in many layers for a more intense look. (If you still want actual glitter, there's a Glitter and Glow alternative for you that works the same way and at the same price.)