9. Melting Every Lipstick From The Drugstore Together
Safiya Nygaard melts every lipstick from the drugstore to see what "the average or midpoint shade of all the lipsticks sold there" — the goal of which was to find the approximate representation of the most marketable lipstick at Sephora. This video shows the entire process from her picking out every shade in the store to her melting them down and making the final shade. The video brought in 400K likes and 11M views.