When Rihanna wore her bright-pink blush on the Met Gala red carpet in 2017, it was a beauty moment that would go down in history. Since then, blush has made a comeback and is now something that every makeup aficionado experiments with.
According to London-based makeup artist and ICONIC London ambassador Mary Greenwell, 2020 is the year that blush will be back in an even bigger way.
"Blush creates a naturally radiant finish that works perfectly to lift and brighten the complexion," she says. "The new generation liquid and cream blushes are bringing back blush in a fresh way, with easy-to-use and blend-able formulas that create the most divine second-skin effect. I apply directly with my fingers, patting in to sheer the colour out for a buildable, healthy flush. Using a sheer and buildable liquid blush creates a fresh, soft hue that can really transform, lift and sculpt the skin in quite a unique way."
The cool part about using liquid and cream blushes is that it allows you to build up the intensity of the colour without losing your skin's natural luminous texture. You can apply it with your fingertips to just give a slight whisper of colour to your cheeks, or you can pack it on with a denser brush to really amp up the intensity. You can just do the apples of your cheeks to look youthful and lifted, or drape it back toward your contour and into your brow bone for a more editorial effect.