For his Autumn 2020 collection, Erdem was inspired by the upcoming exhibition of Cecil Beaton's work at the National Portrait Gallery, including his gelatin silver prints from the 1920s and '30s. "Silver is an accent that runs through the entire collection," said hairstylist Anthony Turner, who created platinum-coloured wigs for the show worn by seven of the models.
The wigs were pre-styled before the show, a process that involved coating the wigs with gel, combing the front of the hair into an elegant finger wave, and then setting the style with the Dyson Supersonic Hair Dryer (£300). "We're using the diffuser attachment and drying the top of the hair for 10-15 minutes to really set the gel in place, otherwise the wave would fall out," Turner explained. Once the style was locked in place, he sprayed it with the same silver paint Erdem used on the feathers in the collection, and added a silver hair grip along the forehead.